search query: @indexterm marketing concept / total: 142
references: 1-10 / 142
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1.
Reading 'the marketing revolution' through the prism of the FBI
Journal of Marketing Management
2010 : FEB, VOL. 26:1-2, p. 90-107
 2010 Tadajewski, M.
2.
Reframing critical marketing
Journal of Marketing Management
2009 : SEP, VOL. 25:7-8 p. 681-696
 2009 Shankar, A.
3.
Extending the marketing myopia concept to promote strategic agility
Journal of Strategic Marketing
2009 : APR, VOL. 17:2, p. 139-148
 2009 Johnston, K.
4.
Long Tail tourism: new geographies for marketing niche tourism products
Journal of Travel & Tourism Marketing
2008 : VOL 25, p. 409-419
 2008 Lew, A. A.
5.
The spherical marketing concept - A revitalization of the marketing concept
European Journal of Marketing
2005 : VOL. 39:1-2, p. 5-15
 2005 Svensson, G.
6.
Why marketers don´t market : rethinking offensive and defensive archetypes
Journal of Marketing Management
2004 : VOL. 20:5-6, p. 559-576
 2004 Woodall, T.
7.
Marketing planning, market orientation and business performance
European Journal of Marketing
2003 : VOL. 37:3-4, p. 476-497
 2003 Puledran, S.
Speed, R.
Widing II, R.E.
8.
Market orientation in service: a review and analysis
European Journal of Marketing
2002 : VOL. 36:9-10, p. 1003-1021
 2002 Esteban, A.
9.
Emerging macromarketing concepts: from Socrates to Alfred Marshall
Journal of Business Research
2002 : SEP, VOL. 55:9, p. 737-745
 2002 Dixon, D. F.
10.
Revisiting the marketing domain
European Journal of Marketing
2002 : VOL. 36:3, p. 299-304
 2002 Levy, S. J.
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